Google says it loses $1 billion a year to false ad clicks
22 Mar
Posted by admin as AdSense, News
Google Inc. loses about $1 billion US a year to “click fraud” or other invalid click-throughs on its ad service, the company says.
Advertisers have been asking Google for a clearer picture of the reach and effectiveness of their ads.
Google’s AdWords service brings together advertisers and websites willing to display their ads. Advertisers pay Google a [...]
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