As many savvy affiliate marketers realize, text link placement can make or break your search engine marketing results. While good link placement can lead to increased page rank and website traffic, poor text links can actually hurt your search engine optimization (SEO) efforts. The following tips include some of the best text link placement techniques to raise the profile of your website, improve your search engine results, drive up site traffic, and increase your affiliate revenue.

Linking Strategies to Live By

Effectively using text links to build the profile and traffic of your website is something of an art, so experimenting with different linking techniques can improve your results. However, there are a few linking strategies to live by:

1.  Use Text Links in Site Navigation

Many affiliates have found that simply converting the navigation bar to text links can dramatically increase both page rank and site traffic. Check out the websites of some of your top-ranked competitors.  What type of navigation do they use? In most cases, well-ranked websites rely on text-based navigation to improve search engine results and improve the reader experience. Text links make it apparent to both search engines and site visitors what they will find when clicking on a link.

2.  Use Keyword Phrases in Text Links

One of the biggest mistakes many affiliate marketers make is using links with generic phrases like “Click Here” and “Read More”. In order to increase page clicks and optimize pages for search, always incorporate keyword phrases into text links. These text links not only raise the profile of the page they are on, they also benefit the page to which they are linking. If you are concerned with converting a text link into a user click, it is absolutely vital to give the reader a reason to click on that link. Tell the reader what they will find and how it will help them by using keyword phrases in your text links.

Advertising Text Links

Another great way to improve your text link placement is to take advantage of advertising text links. Several companies including Google AdWords and Yahoo! Search Marketing allow businesses to bid on keywords that are relevant to their business and website. These advertising text links are then placed on various websites where users can then click the ad.

How does Google AdWords work? By utilizing a pay-per-click (PPC) advertising model, AdWords allows businesses to choose how much they are willing to spend on advertising text links. Your text ads will then appear on pertinent websites that participate in the Google AdSense program, helping to increase both your search engine performance and your incoming clicks.

If you are looking for additional ways to incorporate advertising text links, consider setting up your own affiliate program. By allowing other websites to earn a commission by adding an affiliate text link to their site, you can increase your site traffic, page rank and site profile. Affiliate programs are a great way to advertise your business, increase sales, and draw in new visitors to your site.

Link Optimization – Making the Most of Your Text Links

Once you have decided what type of text links you are going to use, it is important to make the most of these links. Link optimization can greatly increase the effectiveness of you SEO efforts. As part of your SEO strategy, you need to carefully select targeted keywords that reflect what your audience is searching for. Once you have selected the best keywords for your website, start using these keywords in your text links. This allows search engines to easily crawl and index more pages of your website, which can dramatically improve your search engine performance.

Remember, an effective text link placement plan involves both strategy and experimentation. Never be afraid to test out new techniques or remove under-performing links. By following some of the best link placement techniques and diversifying your SEO strategy, you can achieve the results and success you deserve.

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