According to many search engine optimization experts, link building is the key to gaining a top spot in search engine results. Search engine consider inbound links a “vote” for the quality and usefulness of a Web page. The more votes your website has, the more visible it will be to the major search engines. As many Web developers know, the vast majority of website traffic comes directly from the three major search engines, Google, Yahoo! and MSN.

Link building can be a difficult and time-consuming process, but there are ways that you can outsource the process and generate more links than you could on your own. Some large websites actually hire staff members to focus on link building campaigns, but you can develop high-quality links on your own using a few great strategies. The following tactics are just a few of the major link baiting tactics you should try to promote your site and increase your search engine rankings.

Start an Affiliate Program
Affiliate programs allow marketers to promote your business and earn a commission in exchange. By starting your own affiliate programs, you’ll be allowing thousands of online entrepreneurs to create inbound links to your website on locations all across the Web. An affiliate program can be especially useful if you have a product or service to sell, but you can also use this method to simply promote your website.

Syndicate Free Articles
Article marketing has emerged as one of the most powerful and effective link building tools. How does this link baiting technique work? By creating unique articles and allowing other websites and blogs to republish them, you can guarantee that your links appear on a diverse range of sites. Always include a link back to your website at the bottom of each article. Not only will these promotional tools increase your inbound links and search rank; they will also draw in new readers who follow your links directly.

Start a Blog
Blogs are one of the hottest SEO tools used by savvy Web developers. A blog allows you to publish new content easily and connect directly with your audience. In addition, blogs can be syndicated via RSS feeds and distributed all across the Internet. There are a number of free blogging services available including Blogger and Word Press, which makes this link building technique fast, easy, and very cost effective.

Create a Viral Promotion
Viral marketing is one of the best ways to build word-of-mouth buzz and inspire other websites to link to your site. Videos, contests, and giveaways are just a few examples of potential viral marketing techniques. Once you have created you promotional item, make it easy for users to share it with other online users. Include an “Email to a Friend” link along with quick links to social websites such as del.icio.us, Furl, and Digg.

Write a Press Release
Press releases are a great way to quickly reach out to new readers, get the attention of search engines, and distribute your links to media sources all over the Web. An effective press release announces a new product or service that is exciting and relevant to readers. Always be sure to include your complete contact information as well as a link to your website.

Link building is the most effective way to shoot to the top of search engine results pages. Traditional linking strategies include paid links and link exchanges, but outsourcing your link building can dramatically increase the number of links you receive. Affiliate programs, article distribution, blogs and press releases are just a few of the top techniques for develop new links, but always be on the lookout for new and creative link building ideas.

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