Internet Marketing Strategy with Google

01 Apr

Posted by admin as Advertise, Marketing

Google AdWords

Web Address: http://adwords.google.com
Setup fee: FREE
Minimum CPC: 1c or more – based on keyword
Min monthly spend: None
Coverage:Google, AOL, Ask Jeeves, smaller content websites
Content targeting: Yes
Advert copy: 25 character title, 70 character description
Conversion tracking:Yes

Google PPC History
Google launched its AdWords scheme in 2002 in response to the growing popularity of the Overture PPC service. Google’s PPC service has grown rapidly in popularity and is now the scheme which provides the widest coverage online.

Google PPC Strengths
Google AdWords has by far the widest coverage of any of the providers, allowing advertisers to reach a wide market using just one system. This coverage also makes it the most suitable for specialised businesses, who would not receive much search traffic from the smaller PPC providers. The minimum cost per click for a keyword can be a little as 1c, which can make AdWords suitable for editorial or low order value websites, where the 25c minimum cost per click required by the other providers would not be so cost-effective.

Google PPC Weaknesses
Google AdWords has now become so popular in some market sectors so that bidding is very competitive, meaning in some cases better value can be found elsewhere. The system provided by Google is very sophisticated – for example, ranking position can be determined by the bid price and the clickthrough rate of the advert – so that the service can be difficult for beginners to understand initially.

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