Yahoo! Search Marketing

  • Web Address: http://searchmarketing.yahoo.com
  • Minimum deposit: $150
  • Minimum CPC: $0.25
  • Min monthly spend: $50
  • Coverage: Yahoo, MSN, Wanadoo, AltaVista, smaller content websites
  • Content targeting: Yes
  • Advert copy: 40 character title, 190 character description
  • Conversion tracking: Yes

Yahoo PPC History
Yahoo! Search Marketing as previously known as Overture (and before that, as GoTo until October 2001). It was the first company to offer pay-per-click advertising and is currently the second largest pay-per-click provider to English language search tools and a number of foreign language sites. Overture was acquired by Yahoo! in 2003 and this service has established a wide coverage of many key UK search tools such as Yahoo!, MSN Search AltaVista, HotBot, Lycos, Tiscali and Wanadoo. However, it is likely to lose a large part of its market coverage once MSN launches its own PPC service.

Yahoo PPC Strengths
Yahoo! Search Marketing provides coverage within the search results of Yahoo! and MSN, which each hold around a 15% share of the Aus search market. Larger text adverts are allowed than on Google AdWords, enabling a user to consider your offering in more depth before clicking on your advert, which we have found can result in a higher conversion rate.

Yahoo PPC Weaknesses
Yahoo! Search Marketing reviews many adverts manually before advertisers can use them, which, combined with an aging management system, means that it can be cumbersome to make small changes and test different versions of an advert on an account. For smaller advertisers the $50 per month minimum spend requirement can mean this channel is not cost-effective compared to Google AdWords.

As an expert in Yahoo advertising, contact Kanga to see how they can help you push your business sales with Yahoo PPC.

[Via]

Related posts:

  1. Internet Marketing Strategy with Google
  2. Strategic Internet Marketing with Microsoft Network
  3. Which is better Online or Offline Marketing
  4. Yahoo Revamps to Revitalize Market share
  5. Top Search Engine Marketing Tools
  6. Top 7 Google AdWords Mistakes & How To Avoid Them
  7. Advertising Copy for Search Marketing Campaigns
  8. Datafeed Marketing: Getting the Most out of Online Catalogues
  9. PPC Pay Per Click Search Engines
  10. PPC Optimization Tools You Should Be Using