If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

No auto manufacturer would tell you that they sell their cars to people who want to drive.

They break their market down and talk about who they are targeting, and depending on the manufacturer their chosen niches could be people who want family cars, 4×4s, luxury cars, convertibles, safe cars and so on.

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

Wordtracker is a great tool for helping you identify and quantify niche markets. Keyword research tells you what people are looking for online and so helps you assess the size of the market for any particular product or service. To explore the size of any market, there are three stages involved:

  1. Find the most popular keywords in your niche market.
  2. For each popular keyword, see how it is used in longer search terms and use the total predicted volume of searches to estimate the number of people searching for that particular keyword.
  3. Add up the total predicted volume of searches for each popular keyword within the niche to give an estimate of the size of the market.

In this lesson we’ll look at two hypothetical cases – a bank looking for potential opportunities in the credit card market and a baby shop moving online for the very first time.

The bank and the credit card market

So the bank could decide to target anyone who wants a credit card (probably a highly competitive market and not a good idea) OR they could look for specific niches within the credit card sector and concentrate only on those (probably there are specific niches that have not been exploited by other banks and this is a very good idea).

Wordtracker Keyword Research Guide (Download)

Read More

Related posts:

  1. How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site
  2. High Paying Lateral Keywords
  3. 50 Keywords – 50 First Page Results On Google
  4. Leading Las Vegas – How Keyword Insight Drives A Serial Entrepreneur
  5. Keyword Research Guide Ebook
  6. The Secrets to Keywords – Expanding Your List
  7. 5 Powerful Reasons Why Niche Content Sites Are Being Considered The Way To Go In 2006
  8. An Ingenious Way to Use Wordtracker… that’s actually easier too!
  9. Search Engine Optimization For Dummies Ebook
  10. Key Words – Not Keywords