16 Mar
Posted by admin as Basic, Marketing
In the late 1990s, Hotmail.com pioneered an effective online marketing campaign that later came to be known as viral marketing. By including a link advertising their services at the bottom of all Hotmail messages, every user of the e-mail service became a participant in the Hotmail marketing strategy. Such guerilla marketing strategies are a great [...]
05 Jan
Posted by admin as Marketing
In the late 1990s, Hotmail.com pioneered an effective online marketing campaign that later came to be known as viral marketing. By including a link advertising their services at the bottom of all Hotmail messages, every user of the e-mail service became a participant in the Hotmail marketing strategy. Such guerilla marketing strategies are a great [...]