Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.

It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.

Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.

SavvyVegetarian.com is one of the sites which have appeared to service online demand. It’s a content rich site that has drawn its inspiration from Wordtracker and now appears on the first page of Google search results for over 50 keywords.

For Judy Kingsbury her journey to becoming a healthy vegetarian was a rocky one. Born in the small town of Manitoba, 200 miles north of Winnipeg, she says the term vegetarian wasn’t even part of their vocabulary. In the late sixties Judy, who describes herself as cook, artist, writer and gardener, took her first tentative steps towards vegetarianism.

She tells Wordtracker what it was like. “I’ve been a vegetarian since my early twenties and it was really tough going. I had no support or resources and I didn’t know any other vegetarians. I really started to flounder.

“I didn‘t really have one reason for being vegetarian, I just felt better, and wanted to do something no one else was.

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