A Thousand Words are Worth More than a Picture!

06 Jan

Posted by admin as Articles, Basic, News, Tutotorial

In fact 10 words are better than a picture on the internet.

In the offline world pictures often sell much better than words. But in the online world words often sell better than pictures. Especially when promoting your web site or affiliate programs.

Text Sells!

When you are marketing your affiliate programs on the internet then try using text instead of pictures.

You can even do a little test. If you currently have a picture link at the top of your web site, monitor the click throughs you are getting. Do this for two weeks. Then change the picture link to a clever text link and monitor the click throughs for another two weeks.

I would be surprised if the results were not better for the text link.

I know in my own testing that text links do MUCH better than pictures. And I know from doing a lot of research that other successful affiliates have had similar results.

People have trained themselves to ignore banners and since most banners are pictures the banner click through rates have fallen through the floor.

But guess what?

Some banners are actually doing really well. Cleverly designed interactive text banners are getting very high click through rates. Why?

Because the words are selling. The words are prompting the person to find out more information. They are keen to take further action.

People do not want to be sold to. They want to get to know someone first. They want to be able to trust someone.

Someone selling them something with flashy pictures looks dodgy. It looks like they are not trustworthy.

But text links are more believable.

Let me give you an example.

Often when I receive an email, there is some information in the email and at the end of the email is a text link. The text link could say something like ‘For more great ideas click here’. Well if the information in the email was interesting to me then I want to know what the other great ideas are. I want to see what other content they have at their site.

As affiliates what you want to be giving your visitors is good content. So why divert their attention away with pictures. Give them more content. Give them quality content.

To get them to read your valuable content use text links. Use interactive text banners, use text links in your emails and use text links on your web site.

For affiliates, text links work!