An Ingenious Way to Use Wordtracker… that’s actually easier too!

21 Feb

Posted by admin as SEO, Tutotorial

You’ll find most of your ‘revelations’ or ‘insights’ by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best ‘full use’ of the phrase. If you’re in the search engine industry, or if you’re a Web designer or Webmaster, it’s an almost sure thing that you’ve heard of, and probably used, Wordtracker. But, for those who may not know about Wordtracker, let’s back up for a minute.

What exactly is Wordtracker, and why is it so important?

Most search engine optimizers would agree that one of the most important things you can do for your Web site is to target the right keywords. If you target the wrong keywords, you may get scores of traffic but no conversions to sales, or no traffic whatsoever. Either is disastrous for an online business. Before Wordtracker, it was up to the search engine marketer, or the client, to choose the right keywords for the site. We also had GoTo’s Search Term Suggestion Tool, which was one of our only sources for keyword help at that time. Then Wordtracker entered the picture. With Wordtracker, you can plug in some keywords, and the Web-based service will give you ideas for additional keywords that might work for your business. Not only that, but the service will also tell you how competitive those keywords are (how many other Web pages have been optimized with those keywords in mind) and how many people have actually searched for those keywords in the past 24 hours at each of the major engines. Ideally, your goal is to choose a keyword phrase that doesn’t have a huge amount of competition but that (hopefully) a large number of people are searching for. This is where the KEI comes in. KEI, which stands for Keyword Effectiveness Index, refers to the number of times a keyword has appeared in Wordtracker’s data compared with the number of competing Web pages, which points to which keywords would be most effective for your search engine marketing campaign. In other words, the higher the KEI, the more popular your keyword phrases are, and the less competition they have. According to Wordtracker, a good keyword to target is one that has a KEI of around 100, but an excellent keyword to target has a KEI of over 400. Okay, enough of the background into Wordtracker. Most of you probably already know all of that. In fact, your path through Wordtracker most likely looks very similar to mine.

The old way to use Wordtracker

In the past, I have always started at Keyword Universe, or maybe at Keyword Projects. From there, I work my way through the system. Does it work? Yes, very effectively. Is it time consuming? Yep. But, let’s look at an easier, and even more effective, way to use Wordtracker. And with this alternate way, you’re actually considering keyword phrases based on your target audience.

Wordtracker Keyword Research Guide (Download)