Leading Las Vegas – How Keyword Insight Drives A Serial Entrepreneur

19 Feb

Posted by admin as Basic, Marketing, SEO, Tutotorial

Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.

Researching consumer behavior, particularly for new website ideas.
Deciding on the best business ideas and how much resource should be allocated to them.
Choosing business and domain names.
As a brainstorming tool.

The potential of keyword research data as a business research tool became obvious to Clarke when he was first introduced to it as an executive at a search engine marketing firm. Everyone can benefit from using it this way, as he explains.

‘I went from SEO expert to running website start-ups and then to starting my own law firm. I’ve used Wordtracker to help in my decision-making all along the way. It’s a great SEO tool, but it’s much more than that, because it tells you what your customers are thinking, and what they want from you. ’

Keyword research helps Clarke manage finite business resources.

Clarke now uses keyword research data to help him allocate resources within the law firm he started, the Walton Law Firm – www.waltonweblaw.com. Clarke attributes much of its success to the diligent use of keyword data.

“I work out the niches in my business, the areas that potential clients are asking questions about, but that no one is answering. It was the foundation for the services I offered my clients, as well as the content on my website. With this approach, I’ve seen my traffic rise by over 300% over the last year, along with a phenomenal rise in revenue.”

As well as helping Clarke spot potential revenue streams for his law firm, he’s also used keyword data to help him with his other start-ups.

“I had three ideas for new legal services that I could offer online, and I was trying to select the one with the greatest potential. I used keyword data to gauge the potential success of each business. One was based around copyright registration, another DMCA complaints, and the last was an idea for a trademark registration service. Keyword research helped me decide on the trademark registration business.

The new trademark business needed a name, so I turned to Wordtracker for help. I looked at terms like: ‘trademark registration’, ‘register trademark’ and ‘file trademark.’ Based on my Wordtracker research, the most popular search was for the keyword ‘trademark registration’, and so I decided to name the business www.myTrademarkRegistration.com.”