Permission-based Affiliate Marketing – Email

18 Mar

Posted by admin as Marketing, Tutotorial

Search engine marketing may lead the way in consumer acquisition, but email marketing is tops for consumer retention. Affiliates looking to increase their affiliate program commissions have used permission-based email marketing for years… because it works!

Email builds up a direct (and personal) rapport with your affiliate site’s readers, allowing you to send out timely offers tailored to their shopping preferences and maintain an ongoing dialogue, with dramatically higher response rates over banner ads.

It takes time to build up a subscriber list of visitors who’ve “opted-in” to receive content, through newsletters and email blasts. It’s important to make email opt-in links easy and visible on every page of an affiliate site, and offer incentives to join such as free perks, discounted shipping, special coupons or sales promotions.

Affiliates have two options to manage their mailing lists – an in-house desktop solution or web-based service. For affiliates with small contact lists (or whose email marketing effort is just beginning) using commonly available tools like Microsoft Outlook makes sense. For affiliates with larger lists to manage, keeping that list up-to-date can prove a complicated and time-consuming task. Professional mailing services will handle many list management activities, and maximize delivery and security.

Professional mailing services also give affiliates protection from spam complaints: a crucial consideration with affiliate programs now liable under the CAN-SPAM act for spam sent by their affiliates.

As an affiliate’s list grows, it’s helpful to set up a mailing schedule featuring automated, personalized messages based on segmentation data and the lifecycle point of your reader. Tracking open rates and clickthroughs is critical, as is following up with tweaked messages, creatives and incentives to subscribers who aren’t responding.

Many affiliate programs offer extensive support to affiliates focusing on email marketing. For example, here at Share Results the AdCafe affiliate program features numerous high-converting email content creatives for its business opportunity offers such as Trump University, Stephen Cooper stock trading, Robert G Allen real estate and John Cummuta debt management, that affiliates can use directly or modify to suit their audiences, as long as they respect the program’s constantly updated suppression contact list.

It’s hard to beat email marketing for cost-effective affiliate customer retention!

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