Below is a listing of pay per click (PPC) and cost per click (CPC) search engines displayed in alphabetical order with links to advertiser information pages.

Admin Note: According to 2007 April figures from Nielsen//NetRatings, Google has the largest share of U.S. based web searches at 55.2% (Google Acquisitions), Yahoo is second at 21.9%, MSN is third at 9.0%, AOL is fourth at 5.4%, and Ask is fifth at 1.8%.

Search Engine Marketing PPC Checklist

  1. Sign up for Google AdWords
  2. Sign up for MSN Advertising - Microsoft adCenter
  3. Sign up for Yahoo! Search Marketing - Sponsored Search
  4. Sign up for Yahoo! Search Marketing - Product Submit
  5. Sign up for Yahoo! Search Marketing - Directory Submit
  6. Sign up for Yahoo! Search Marketing - Local Enhanced Listings
  7. Sign up for Yahoo! Search Marketing - Search Submit Basic

The PPC Players - Pay-Per-Click Advertising

  1. Google AdWords™ - Its All About Results™ - CPC
    Submit: https://adwords.google.com/select/
  2. Note: Google’s abbreviation for its program is CPC or Cost Per Click.
  3. MSN Advertising - Microsoft adCenter
    Submit: http://advertising.msn.com/microsoft-adcenter
  4. Yahoo! Search Marketing - Product Submit
    Get Included in Yahoo! Shopping with Product Submit
    Submit: http://searchmarketing.yahoo.com/shopsb/
  5. Yahoo! Search Marketing - Directory Submit
    Submit: http://searchmarketing.yahoo.com/dirsb/
  6. Yahoo! Search Marketing - Local Enhanced Listings
    Submit: http://searchmarketing.yahoo.com/local/ll.php
  7. Yahoo! Search Marketing - Search Submit Basic
    Submit: http://searchmarketing.yahoo.com/srchsb/ssb.php

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