Below is a listing of pay per click (PPC) and cost per click (CPC) search engines displayed in alphabetical order with links to advertiser information pages.

Admin Note: According to 2007 April figures from Nielsen//NetRatings, Google has the largest share of U.S. based web searches at 55.2% (Google Acquisitions), Yahoo is second at 21.9%, MSN is third at 9.0%, AOL is fourth at 5.4%, and Ask is fifth at 1.8%.

Search Engine Marketing PPC Checklist

1. Sign up for Google AdWords
2. Sign up for MSN Advertising - Microsoft adCenter
3. Sign up for Yahoo! Search Marketing - Sponsored Search
4. Sign up for Yahoo! Search Marketing - Product Submit
5. Sign up for Yahoo! Search Marketing - Directory Submit
6. Sign up for Yahoo! Search Marketing - Local Enhanced Listings
7. Sign up for Yahoo! Search Marketing - Search Submit Basic

The PPC Players - Pay-Per-Click Advertising

1. Google AdWords™ - Its All About Results™ - CPC
   Submit: https://adwords.google.com/select/
2. Note: Google’s abbreviation for its program is CPC or Cost Per Click.
   • Google AdWords Help Center
     http://adwords.google.com/support/
   • Google Search Partners (Where will your ads appear?)
     http://adwords.google.com/support/bin/answer.py?answer=6119&topic=82
   • Google AdWords Keyword Tool (Keyword Sandbox)
     https://adwords.google.com/select/KeywordToolExternal
3. MSN Advertising - Microsoft adCenter
   Submit: http://advertising.msn.com/microsoft-adcenter
4. Yahoo! Search Marketing - Sponsored Search
   Submit: http://searchmarketing.yahoo.com/srch/
5. Yahoo! Search Marketing - Product Submit
   Get Included in Yahoo! Shopping with Product Submit
   Submit: http://searchmarketing.yahoo.com/shopsb/
6. Yahoo! Search Marketing - Directory Submit
   Submit: http://searchmarketing.yahoo.com/dirsb/
7. Yahoo! Search Marketing - Local Enhanced Listings
   Submit: http://searchmarketing.yahoo.com/local/ll.php
8. Yahoo! Search Marketing - Search Submit Basic
   Submit: http://searchmarketing.yahoo.com/srchsb/ssb.php

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