Simple Steps to Create a Funky Viral Video that Performs

16 Mar

Posted by admin as Marketing, Tutotorial

Can a unique viral video really draw traffic to your website? Millions of people watch these short video clips every day on websites such as YouTube, Google Video, and AOL Video. With such a captive and wide-ranging audience, it is no wonder that viral video marketing has emerged as one of the best ways to build a successful word-of-mouth campaign. By learning how to create a fun and funky viral video, you can be a part of this exciting online trend and draw thousands of new visitors to your website.

Making a Viral Video: Basic Equipment
But how do you create a great viral video? Before you begin, you need to ensure that you have the right equipment to make online videos. While some professionals invest thousands of dollars in top-of-the-line equipment, the basics are more than enough for most new video creators. At the minimum, you will need a digital camcorder and video editing software in order to make your own viral video right on your personal computer. Advanced users may want to use Flash animation to create videos or add effects to their digital footage.

Plan Your Viral Video
Once you have the right equipment, you need to carefully plan your viral video. What are you trying to do with your clip? If your goal is to educate your viewers, start by drafting an outline of the information you want to include in your short viral video. If your goal is to entertain or amuse, brainstorm some different ideas that your viewers might find humorous. Whatever you choose, always strive to make a unique and completely original video that will garner attention and lead to increased views.

Create Your Viral Video Clip
Once you have a plan, you need to actually shoot the footage for your video clip. This might involve staging a skit or parody, or holding an interview with an important figure in your industry. Always double-check that your equipment is working properly before you begin filming in order to avoid wasted effort and play-back any recorded materials to determine their usability.

Load your digital footage on to your computer and use your editing software to finish your viral video. Try to keep is fairly short; preferable between one to three minutes. Some of the most successful viral video clips clock in at 60 seconds or less, so always aim for brevity when making an online video. Remember to include the name and Web address of your website at the end of every clip you create.

Bringing it to the Masses: Distributing Your Viral Video
Okay, so you’ve created a viral video, now what do you do with it? There are a number of highly effective ways to distribute and promote your online video. YouTube and Google Video are two of the best places to market your clip while reaching out to an audience of millions. Embedding the video on your own website and allowing users to send the link to friends and family is another great word-of-mouth marketing idea.

If you want to build a buzz campaign that will increase your online profile and draw new viewers to your website, then a viral video might just be the perfect solution. Take the time to carefully plan your video in order to achieve maximum results. Always remember that creativity and originality are the keys to a successful word-of-mouth marketing campaign.
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